How to Price Network Installation and Security Services for Ultra-High-Net-Worth Families
Pricing network installation and security services for ultra-high-net-worth (UHNW) families requires a bespoke, consultative approach that factors in the complexity, scale, and elevated expectations of this clientele. Here’s a breakdown of considerations and competitive pricing strategies based on current industry data:
1. Start with a Comprehensive Risk and Needs Assessment
- Personalized Consultation: Begin with a detailed on-site evaluation to assess estate size, number of residences, existing infrastructure, and unique security needs. This is standard for UHNW clients and justifies premium pricing12.
- Custom Scope: Tailor the solution to cover not only IT/networking but also physical and cyber security, smart home integration, and privacy controls2.
2. Network Installation Pricing
A. Cabling and Infrastructure
- Premium Cabling: Use top-tier CAT6A, CAT7, or fiber optic cabling for speed and reliability. Average costs for high-end cabling installations range from $2,500 to $6,000+ for a single residence, but large estates or multi-property projects can reach $10,000–$50,000+ depending on the number of data points and complexity34.
- Data Points: $200–$800 per data point, with fiber optic and concealed/architecturally sensitive installations at the higher end54.
- Network Hardware: Enterprise-grade switches ($500–$5,000+), routers ($500–$2,000+), and wireless access points ($300–$1,000 each) are typical for robust, secure coverage throughout large properties64.
B. Labor and Project Management
- Labor Rates: $150–$300/hour for specialized technicians, with project management fees often included for multi-week installations36.
- Complexity Premium: Add 20–40% for projects requiring integration with home automation, legacy systems, or unique architectural features6.
3. Security Systems Pricing
A. Surveillance and Alarms
- Security Cameras: $300–$1,500 per camera installed, depending on resolution (4K, thermal, PTZ), smart analytics, and integration with monitoring centers78.
- Alarm Systems: $2,000–$10,000+ for advanced, multi-zone systems with biometric access, panic buttons, and integration with local law enforcement or private security98.
- Monitoring: $60–$150/month per property for 24/7 professional monitoring, with discounts for multiple estates7.
B. Cybersecurity and IT Security
- Firewalls & Threat Detection: $2,000–$10,000+ for enterprise-grade firewalls, with managed threat detection and response services ranging from $500–$2,500/month62.
- System Monitoring & Patch Management: $75–$200/month per device or server for ongoing monitoring, patching, and endpoint protection.
- Backups & Disaster Recovery: $500–$3,000/month for secure, offsite, and encrypted backups with rapid recovery capabilities.
4. Managed Services and Ongoing Support
- White-Glove Support: $300–$500/user/month for premium managed IT services, including proactive maintenance, VIP support, and rapid response6.
- On-Call/Concierge IT: Retainer models ($5,000–$20,000/month) are common for families requiring 24/7 on-call support, technology concierge, and travel IT assistance2.
5. Additional Considerations
- Travel & Multi-Property Coordination: Include travel fees and coordination surcharges for work across multiple estates or international properties12.
- Privacy and Discretion: Price in the cost of background-checked, vetted staff and NDAs as part of the service premium101.
- Technology Refresh: Offer annual or biennial technology refresh packages (10–20% of initial project cost per year) to keep systems current and secure6.
Sample Pricing Table for UHNW Family Estate
| Service Category | Typical Range (USD) | Notes |
|---|---|---|
| Network Infrastructure (per estate) | $10,000–$50,000+ | Premium cabling, hardware, multi-building coverage |
| Data Point Installation | $200–$800 per point | Fiber optic at high end; includes labor/materials |
| Security Cameras | $300–$1,500 per camera | 4K, thermal, AI analytics, monitored |
| Alarm System | $2,000–$10,000+ | Biometric, panic, police integration |
| Cybersecurity/Firewall | $2,000–$10,000+ | Enterprise-grade hardware/software |
| Managed Threat Detection | $500–$2,500/month | 24/7 monitoring, incident response |
| System Monitoring/Patch Mgmt | $75–$200/device/month | Includes servers, endpoints |
| Backups & Disaster Recovery | $500–$3,000/month | Encrypted, offsite, rapid recovery |
| White-Glove Managed IT | $300–$500/user/month | VIP support, proactive maintenance |
| Security Monitoring | $60–$150/property/month | Professional, multi-property discounts available |
| On-Call/Concierge IT Retainer | $5,000–$20,000/month | 24/7, multi-property, travel support |
Best Practices for Pricing
- Always conduct a site survey and risk assessment before quoting.
- Bundle services for multi-property clients for efficiency and value.
- Justify premiums with documentation of enhanced security, privacy, and support.
- Offer annual service contracts with built-in refreshes and reviews.
Ultra-high-net-worth families expect tailored, discreet, and proactive service. Your pricing should reflect the complexity, risk, and level of personal attention required to meet their unique needs126.